OpenAI Launches AI-Powered Shopping Research Tool for ChatGPT Users
OpenAI has introduced a new 'shopping research' feature within ChatGPT, designed to streamline product discovery ahead of the holiday season. The tool generates comparative buying guides by scraping public retail data, offering price comparisons, feature breakdowns, and personalized recommendations based on conversational prompts.
Unlike affiliate-driven platforms, OpenAI emphasizes the tool's organic sourcing from retailer websites without sharing user data. The feature is now available across all ChatGPT subscription tiers, positioning AI as a disruptive force in consumer decision-making.